The Twitter Book
11 June 2010
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- ISBN13: 9780596802813
- Shape up: NEW
- Clarification: Strain Nеw frοm Publisher. Nο Remainder Mаrk.
Product Description
“Media organizations mυѕt take note οf Twitter’s power tο quickly reach tһеіr target consumers.” –Tim O’Reilly (@timoreilly), іח a Los Angeles Times interview, Enhancement 2009 Tһіѕ topic-οf-fact guide wіƖƖ address уου аƖƖ уου need tο know tο quickly bе converted іחtο a Twitter power user. It includes information οח tһе latest third party applications, strategies аחԁ tactics fοr using Twitter’s 140-character messages аѕ a serious–аחԁ powerful–way tο boost уουr business, аѕ w… More >>
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When I read, appropriately sufficient on Twitter, that Tim O’Reilly and Sarah Milstein had on paper The Twitter Book, I couldn’t wait to scoop up a copy. Literally. So I sent a message to the book’s Twitter account and questioned if I may possibly get an ahead of schedule copy to assess. The book is so clear and concise, so necessary to the social media world, that I wondered why on Planet it has full so long for this kind of book to be on paper. Tim and Sarah are the exact broadcast to circulate this type of work, both experts in the tool itself and in the art of communication. We’re fortunate to have them.
The Twitter Book is apt for broadcast who’ve by no earnings heard of Twitter, who don’t be with you it, who like the concept even if aren’t sure how to use it, and for Twitter addicts like me. Whether you’re an individual looking to build your own private strain on-line, someone who is taking into account starting a business, or part of a large company, the book is chock full of thoughts, resources, and helpful advice.
I recommend getting a copy of this book and using it as a constant allusion the same way you’d use any top-rate how-to guide. I also establish that it was incredibly helpful to have my computer in adjoin of me so I may possibly in fact experiment with the uncommon tips and resources that Tim and Sarah recommend. Surrounded by the pages of the book I also establish a few additional splendid broadcast to stay on on Twitter.
From a private strain construction stand-top, I establish dozens of splendid thoughts in The Twitter Book. (For persons interested in how The Twitter Book helps business strain construction, please see my Business Strategies discourse on Examiner.com. [...]Here are three of my pet thoughts to give you a flavor of what awaits you in this book:
1.) Twitter gives you the opportunity have phenomenal powers you’ve always wanted: you can read broadcast’s minds and overhear conversations as if you’re a glide on the wall.
2.) The art of terseness and timing is further than fee. Highest traffic days are Tuesday, Wednesday, and Thursday, business hours in EST. That’s when the most links, thoughts, and view get answers (direct messages – dms – or @ messages) and voted for very nearly (“re-tweeted”). Broadcast need to see your message (“tweet”) surrounded by 5 summary of you redeployment it or they likely won’t see it at all. And make it concise and appealing because you’ve only got 140 font to get your top across.
3.) Jargon clarified. I despise to be in acronym city. I reflect a lot of broadcast use acronyms and catch-phrases to make themselves seem surpass well-informed than anyone else very nearly. It annoys me. Twitter is no exception. A lot of broadcast scrape their heads when they hear words like “tweet”, “tweeple”, and “tweetup”. I don’t hold reliable them. I did the same business and for a long while the jargon frightened me off. I belonged to Twitter for a year and was mostly immobile previous to I figured out why it mattered and how it may possibly be useful to me. The most vital reason to pick up The Twitter Book is to have experts Tim and Sarah give reasons for the jargon in very straight-forward stipulations, and then show you how the tool can be a very commanding part of your by and large strain-construction toolkit.
Previous to Tim and Sarah even get the conversation vacant in the book, they question for suggestions to improve and enhance the content. The book has given me a lot of splendid thoughts and I want to return the act of kindness to them with a few thoughts to deliberate for the next journal.
1.) For broadcast strain new to Twitter, a lexicon of stipulations would be very helpful.
2.) A set of simple to allusion lists in the appendix would be clever. Ordinary mistakes to dodge on Twitter, top companies using Twitter successfully, etc.
3.) An expanded part on how non-profits can use Twitter. It is briefly touched on in the book and I’d like to learn more from Tim and Sarah on new thoughts that are fastidious to nonprofits that would help organizations boost awareness through Twitter.
4.) A store directory, divided up into sections, in the appendix would be clever. For example, a list of third party programs, resources to help trim messages that are over 140 font, etc.
An simple and endlessly helpful store, The Twitter Book will accelerate the growth and power of Twitter. Generous and honest, Tim and Sarah adeptly help their readers take part in the exchange. The Twitter Book will be available in hard copy on May 26, 2009.
It is available in e-book plot now at: [...]
Rating: 5 / 5
This book is brilliant, serious, straightforward, and I would recommend it to unquestionably anyone using Twitter. I’ve been on Twitter for years, and still educated a bunch. More importantly, for someone just starting out, this book is the best starting top I can imagine.
Stage by stage, the authors cover Twitter – and its related technologies – with just sufficient depth to keep you interested and well-informed. They don’t just talk about Twitter, they also talk about helpful websites, applications, and techniques. Their tips are also serious and clever – such as how to keep your messages small sufficient to be re-tweeted, and how to promote your business on Twitter without appearing to be a spammer.
Here are, but, some flaws. The screen shots are inconsistent and of poor quality. They may possibly in the end have full the time to breed PDF versions to get surpass quality, but they did not. And I noticed numerous proofreading issues, which is not in fact in character for O’Reilly, but here you have it.
So, four stars out of five. I reflect they may possibly have gone the superfluous mile, but they did a splendid job and you in fact shouldn’t miss this book.
Rating: 4 / 5
I signed up for a Twitter account last December in diplomacy to take benefit of a SitePoint PDF book give-away. I in fact didn’t know much about it at the time, just that it was a tool for broadcasting brief messages, but not a spam generator. Since that time I’ve been examination stipulations like `tweet’ and `retweet’ on the local news and in real-time conversations. But, I still didn’t in fact get it. The Twitter Book, by Tim O’Reilly and Sarah Milstein, to the rescue! They very neatly break down Twitter into simple to digest concepts and facial advent in this O’Reilly periodical. The service is clarified pithily in large type on the right page and illustrated by a variety of screen shots on the left page, no information overload.
What is Twitter? Briefly and simply place, it is a communication service. It debuted in Enhancement of 2006 as Twttr and a `Huge Bang’ of users and messages has since followed. Messages sent and expected are limited to 140 font, including chairs. At last, a way to force folks to get to the top, any top! Your messages are broadcast, importance that all on Twitter can see them. So, reflect previous to you tweet. You point out whether or not to receive additional’s messages (called `subsequent’). Messages can be sent and expected using a variety of technologies.
From the authors;
`Twitter poses the inquiry, “what are you doing?”
What’s Twitter excellent for?
Contravention news and shared experiences.
Irrevocably, Twitter is emerging as a key business channel …’
So, what more is here to know? Admittedly, I felt I wasn’t quite getting into the `meat’ of it by just signing up at twitter.com (accessibletwitter.com for assistive technologies). That’s what pages 19 through 231 are all about. For persons of us of the not-quite-now-gen, not to worry, you won’t reflect that you’re Alice inflowing Wonderland. But, union in at Twitterland does involve learning some Twitter jargon and syntax and learning to use shortened vocabulary.
This succinct insight into Twitter is divided into six chapters. Getting Started introduces you to some Twitter basics and key stipulations. Take note In provides some search skills for result the `excellent stuff’ to take note in on. Hold Splendid Conversations is about contributing to conversations using a reliable, clear, respectful and helpful deal with. Share Information and Thoughts presents suggestions for making the most out of persons 140 font messages. Sub-title this part `How to get noticed for being appealing’. Here are tips for lengthening your audience such as using links to your benefit, redeployment your representation, the best days to post, get the book for more! Reveal Physically describes ways to start a significance of `resultant intimacy’. My pet suggestions here are `Spiff up your social class: Part 1 & Part 2′, which are about the visual tweaks you can add to your account page. Irrevocably is Twitter for Business: Unique Considerations and Thoughts. The intro page lists links to companies on Twitter and suggests two providers for facilitating internal micro-messages for establishment networks. This part builds on all by now discussed and enhances points of fastidious pertinence to a business setting. It seems to me that being positive to communicate in a clear, concise, and uncharged style (enclosed in the previous to sections of this book) can only enhance an organizations efficiency and effectiveness.
Here are gobs of links for extending Twitter functionality and curiosity. You can `tweet up’, or to place it another way, organize an in-person gathering using twtvite.com. Stay on the most currently well loved words or phrases being twittered about. Using a site such as whatthetrend.com gives a instant blurb on why a word is trending. At twopular.com you can view the hottest trends over a variety of time periods. Icons point toward a rise, fall or static permanent and for more info, here are links to Twitter Search, Google News and Yahoo! News.
Here are two private `best pics’ that caught this newbie’s eye:
(pg 91) Life-varying curriculum #1: Whirl
This is a free desktop apparatus that streams tweets with built-in URL shortening and involuntary sharp for your username in any posts, a very nice interface and splendid citations accessed through the twhirl.org website!
(pg 370) Shorten and customize your links with Bit.ly
In addendum to shortening URLs this service also tracks click-throughs. And, here’s an extension for adding a bit.ly pin to the Firefox toolbar!
In Summary:
Do you significance your life chirping into cyberspace? That 140 character limitation does a splendid job of curtailing unwarranted and time-consuming posts. But, restrictive how many broadcast to stay on is up to you. You’ll find this brief number is the best way to get up to speed with Twitter and have some fun with it.
Rating: 5 / 5
I have been an avid booklover of O’Reilly books for many years now. Seldom am I disappointed, and The Twitter Book is no exception. For both absolute beginners AND advanced users, this oddly shaped Twitter Book is a veritable gold mine of information.
I say “oddly” shaped because the book measures 8″ wide by 6″ long. The size is intriguing, and the best part is the book stays open on its own (thanks to wide pages) while you type. Surrounded by, the book’s describe at once strikes you as welcoming. Huge color cinema, small blocks of text.
My Twitter chops were pretty sparse previous to I selected up this book. Its regard far exceeds its fee. Here are so many money-making strategies here (although not described as such) that one of them has got to work for you. All it takes is a bit of creativeness, vital thinking and dedicated tweeting.
And this book is fun to learn from! And isn’t that kinda what it’s all about anyway?
Rating: 5 / 5
If your new to Twitter or have only been using it casually, check the book out. They go through hashtags, @mentions, D messages, RT, and adding your own observations to RTs.
The most beneficial position of the book, besides the comprehensive lists of Twitter related resources, was the last stage.
In the closing stage, The Twitter Book goes into splendid top of how to use Twitter for businesses. All from how to run a Twitter account with multiple authors to best stay on practices. This information has been extremely vital for me since I’ve been powerful just with one of out business units to set a new communications strategy that leverages Twitter.
In fact, since reading the book, I’ve voted for it onto to numerous broadcast surrounded by my establishment, explaining that the book is a splendid read, instant, but most importantly, for them to read the last stage.
I highly recommend The Twitter Book, it went privileged than and further than even Twitter’s own 101 for Business web site and with Twitter expected to roll out commercial financial statement shortly this year, we must all brush up on our Twitter skills.
Rating: 5 / 5
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